Jessie Elizabeth Ruckel
Jessie is a graduate of The Ohio State University with a B.S. in Business Administration, focusing on Real Estate and Urban Analysis. She became a licensed appraiser in 1991 and spent nearly 15 years with Charter One Bank as a field and review appraiser before launching her own appraisal and consulting company in 2005, earning the SRA designation from the Appraisal Institute in 2007.
In 2012, Jessie joined Appraisal Shop as lead appraiser, helping grow it into the largest residential appraisal firm in the Austin/Central Texas region. She founded iappraisal in late 2019 and has since built a panel of 800+ appraisers across Texas with more recent expansion into New Mexico, Oklahoma, and Florida.
Jessie is actively involved in industry education and serves as the Texas Mortgage Bankers Association Chair of the local affiliates committee and on the board of the Austin Mortgage Bankers Association. In her spare time, she enjoys hiking and the outdoors with her husband Collin and her adult children across Texas.
Appraisers hear "the AMC just wants a number.
This session dismantles that myth. Jessie brings the AMC and lender side of the table into the room, pulling back the curtain on how orders are managed, how appraisers are evaluated, and what actually drives the decisions that affect your workload, your callbacks, and your reputation.
This is not a session about rules or compliance checklists. It's an honest, experience-based look at what the people managing your orders are actually thinking, and what you can do to make their job easier in ways that directly benefit yours.