Price With Confidence


Major Speakers


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John Copulos is the owner of Copulos and Associates Real Estate Appraisers and the founder of Ask The Appraiser, a professional community of more than 80,000 real estate agents on Facebook.
Through his appraisal practice and educational platform, John focuses on helping agents and industry professionals better understand the valuation process, bridging the gap between appraisers and the broader real estate community.


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Paul Ryll, a Certified General Appraiser in multiple states, is a designated member of the Royal Institute of Chartered Surveyors. He serves on the board of the South Carolina Professional Appraisers Coalition and is the Chair of the Legislative Committee and the Chair of the Education Committee of this same organization. He is also appointed to The Appraisal Foundation Advisory Council where he serves as the Chair of the Membership Committee and Co-Chair of the Nominating Committee.
Paul owns Oscar Mike Appraisal Group, an international appraisal firm specializing in both residential and commercial real estate valuation, appraiser education, and appraiser technology. He has created and is launching the second national PAREA program under his company and continues his commitment to provide the appraisal industry with new, well trained appraisers. He earned a Master of Science degree from Johns Hopkins University and served his country in the United States Marine Corps.


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Chris brings more than 25 years of leadership experience across the valuation landscape to his role as Managing Director of ValuationNEXUS. A Certified Residential Appraiser, Chris has held senior positions at Fannie Mae and appraisal management companies including Clear Capital, and most recently served as Chief Operating Officer of International Valuation Group (IVG).
With a career encompassing appraisal expertise, operational excellence, and technology innovation, Chris leads the strategy and execution of ValuationNEXUS AMC operations. His focus is on building a best in class Business Purpose Lending AMC by enhancing speed, quality, consistency, and transparency while reinforcing the independence and reliability of the valuation process.
Known for his people-first mindset and ability to balance strategic vision with hands-on execution, Chris is committed to building processes and systems that support the vision of ValuationNEXUS to deliver faster, clearer, and more trusted valuation outcomes.


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William is a Certified Residential Appraiser with over 35 years in the property valuation industry. In his early years, he built a reputation for delivering exceptional valuation services to a diverse clientele.
In 2010, Bill advanced his career by taking on pivotal roles as the Chief Appraiser for multiple Appraisal Management Companies (AMCs) and a national lending institution. In these capacities, he was instrumental in steering the firms toward excellence by overseeing functions ranging from quality assurance and vendor management to rigorous compliance with industry regulations.
Currently, Bill serves as Chief Appraiser at Nationwide Appraisal Network (NAN), where he continues to leverage his vast experience and deep knowledge to advance NAN's commitment to technology, communication, and accountability.
Looking ahead, Bill is passionate about the evolution of the valuation industry, particularly in product development and modernization. He is enthusiastically open to forming synergistic partnerships with like-minded professionals who share his vision for driving innovation and elevating industry standards.


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Louis J. Pitoni, SRA, RAA, is the owner of Woodland Appraisal Group in State College, Pennsylvania. He is an active member and director of the Centre County Association of REALTORS® and the Elk-Cameron Board of REALTORS®. He currently serves on the National Association of REALTORS® Real Property Valuation Committee.


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Allison Rodriguez is a Certified Residential Appraiser and the owner of Ardent Appraisals. She has experience in valuing a wide range of residential properties, including single-family homes, complex residential assignments, and multifamily properties. She specializes in complex valuation matters, serving a diverse clientele that includes realtors, brokers, consumers, attorneys, and other intended users requiring credible, well-supported opinions of value.
In addition to her appraisal practice, Allison teaches appraisal-related education courses for real estate professionals, helping realtors better understand valuation principles, market analysis, and the appraisal process. She is passionate about bridging the gap between the appraisal and real estate communities through education and practical insight.
A significant portion of her complex appraisal work involves properties positioned for potential sale. For assignments that extend beyond the residential scope, Allison collaborates with experienced commercial appraisal teams to ensure clients receive comprehensive and competent service.
Rodriguez is an active member of the Association of Texas Appraisers and the National Association of Appraisers, and she currently serves on the Membership Committee for both organizations. She remains committed to professional involvement and industry advancement.
Currently working toward her Certified General designation, Allison is dedicated to continuing education and maintaining the highest professional standards. She takes pride in delivering credible, reliable valuation services that help clients make informed and confident decisions.
Pricing Strategies


Build a reliable framework for pricing residential properties. Learn to read market data, identify meaningful trends, and create pricing logic that clients trust and appraisers can support.
This topic covers:
- Reading absorption rates and days-on-market signals
- Identifying when a market is shifting
- Building CMAs that reflect actual buyer behavior
- Setting expectations with sellers using data, not hope
Learn how to select comparables the way appraisers think about them. Understand bracketing, proximity, and feature matching so your comps support the price rather than undermine it.
This topic covers:
- Why appraisers reject certain comps and accept others
- Bracketing strategy for GLA, lot size, and sale date
- When to expand your search radius
- Documenting your comp rationale before the appraiser asks
Understand how adjustments actually work so you can anticipate where value gaps will appear. Learn to think like a reviewer and spot issues before they become deal killers.
This topic covers:
- How appraisers calculate and support adjustments
- The difference between paired sales and market extraction
- Adjustments that raise red flags for reviewers
- Building your own adjustment reasoning for ROV situations
When an appraisal comes in low, what you do next matters. Learn how to build a reconsideration of value that gets taken seriously and when to advise clients to renegotiate instead.
This topic covers:
- What actually qualifies as a valid ROV argument
- Structuring your submission so reviewers can act on it
- When to push back and when to pivot
- Protecting the deal without burning the appraiser relationship
UAD 3.6

in plain English
How to Win a Reconsideration of Value
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Working with Appraisers Effectively
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