Privacy Policy

ValuSignal, LLC ("ValuSignal," "we," "us," or "our") recognizes the importance of protecting the personal information you provide when visiting www.ValuSignal.com (the "Site") or participating in ValuSignal virtual events. This Privacy Policy describes how we collect, use, disclose, and protect your personal information.

By accessing the Site or participating in ValuSignal events, you agree to this Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Site or participate in our events.

1. Information We Collect

We collect several types of information from and about users of our Site and virtual events:

A. Information You Provide Directly

Registration and Account Information:

• Name, email address, phone number
• Company name, job title, professional credentials
• Mailing address
• Payment information (processed by third-party payment processors)
• Username and password
• Professional background and areas of interest

Event Participation Information:

• Event registration details
• Session attendance records
• Chat messages, Q&A submissions, and poll responses
• User-generated content shared during events
• Networking preferences and interactions

Communications:

• Email correspondence with ValuSignal
• Support requests and feedback
• Survey responses
• Newsletter subscriptions

B. Information Collected Automatically

Technical Information:

• IP address
• Browser type and version
• Device type and identifiers
• Operating system
• Referring/exit pages and URLs
• Date and time stamps of access
• Pages viewed and time spent on pages
• Clickstream data

Virtual Event Platform Data:

• Audio and video participation data
• Screen sharing content (if you choose to share)
• Attendance duration and session participation
• Virtual backgrounds used
• Interaction with platform features (polls, chat, reactions)

Cookies and Tracking Technologies:

• We use cookies, web beacons, and similar tracking technologies to collect information about your use of the Site and events. See Section 11 (Cookie Policy) for more details.

C. Information from Third Parties

Third-Party Platforms:

• If you access our virtual events through third-party platforms (Zoom, Microsoft Teams, etc.), we may receive information from those platforms in accordance with their privacy policies
• Information from event sponsors or partners (with your consent)

Social Media:

• If you interact with us on social media, we may receive information from those platforms in accordance with their privacy policies

2. How We Use Your Information

ValuSignal uses the information we collect for the following purposes:

A. Providing Services

• Processing event registrations and payments
• Providing access to virtual events and the Site
• Managing your account and authentication
• Facilitating event participation and networking
• Providing customer support and responding to inquiries
• Processing refunds and cancellations

B. Communications

• Sending event confirmations, reminders, and updates
• Providing technical support and platform instructions
• Sending newsletters and marketing communications (with consent)
• Notifying you of upcoming events and programs
• Sending administrative messages and service announcements

C. Improvement and Analytics

• Analyzing Site and event usage patterns
• Improving and customizing Site content and event experiences
• Conducting research and analytics
• Testing new features and functionality
• Understanding user preferences and interests

D. Marketing and Promotion

• Promoting ValuSignal events and services
• Creating and sharing event recordings and highlights (with notice)
• Developing targeted marketing campaigns
• Measuring effectiveness of marketing efforts

E. Legal and Security

• Complying with legal obligations and valid legal processes
• Protecting the rights, property, and safety of ValuSignal, our users, and the public
• Detecting, preventing, and responding to fraud, security incidents, and abuse
• Enforcing our Terms of Use and other agreements
• Resolving disputes

3. How We Share Your Information

ValuSignal does not sell your personal information. We may share your information in the following circumstances:

A. Service Providers

We share information with third-party service providers who perform services on our behalf, including:

• Virtual event platform providers (Zoom, Microsoft Teams, Hopin, etc.)
• Payment processors (Stripe, PayPal, etc.)
• Email service providers (Mailchimp, SendGrid, etc.)
• Customer support platforms
• Analytics providers
• Cloud storage providers
• Marketing platforms

These service providers are contractually obligated to use your information only as necessary to provide services to us and to protect your information.

B. Event Speakers and Sponsors

With your consent or as disclosed at the time of collection:

• Event speakers may receive attendee questions and comments
• Event sponsors may receive aggregated, non-identifiable attendee information
• Event sponsors may receive your contact information if you explicitly opt-in to receive information from them
• Networking features may allow other participants to view your name and professional information

C. Business Transfers

In connection with any merger, sale of company assets, financing, acquisition, or other transaction involving ValuSignal, your information may be transferred to the acquiring entity.

D. Legal Requirements

We may disclose your information when required by law or in response to:

• Valid legal processes (subpoenas, court orders, etc.)
• Requests from law enforcement or government agencies
• Situations involving potential threats to safety
• Protection of ValuSignal's legal rights

E. With Your Consent

We may share your information for other purposes with your consent or at your direction.

F. Aggregated or De-Identified Information

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you, including:

• Event attendance statistics
• Industry trends and insights
• Aggregated demographic information

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4. Event Recordings and Content

Recording Notice

ValuSignal may record virtual events, including audio, video, chat messages, and screen sharing content. By participating in ValuSignal events, you consent to being recorded.

Use of Recordings

Recordings may be used for:

• Creating on-demand content for registered participants
• Marketing and promotional purposes
• Educational and training materials
• Event highlights and summaries

Your Content

Content you share during events (chat messages, Q&A submissions, shared screens, etc.) may be:

• Visible to other event participants in real-time
• Included in event recordings
• Used by ValuSignal for promotional purposes as outlined in our Terms of Use

If you do not wish to be recorded, please do not participate in ValuSignal events or contact info@valusignal.com to discuss accommodation options.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods:

• Account information: As long as your account is active, plus 3 years after closure
• Event registration and participation data: 7 years after event date
• Payment transaction records: 7 years for tax and accounting purposes
• Marketing communications: Until you unsubscribe, plus 2 years
• Event recordings: Up to 10 years for educational and archival purposes
• Legal and compliance records: As required by applicable law

You may request deletion of your information by contacting info@valusignal.com, subject to legal and contractual obligations that may require us to retain certain information.

6. Your Privacy Rights and Choices

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

A. General Rights (All Users)

Access and Update:

• You may access and update your account information by logging into your account
• Contact info@valusignal.com to request information about what data we hold about you

Email Communications:

• You may opt-out of marketing emails by clicking the "unsubscribe" link in any marketing email
• You cannot opt-out of transactional or service-related emails while you have an active account or event registration

Account Deletion:

• You may request account deletion by contacting info@valusignal.com
• Note that certain information may be retained as described in Section 5

B. California Residents (CCPA Rights)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

1. Right to Know

• What personal information we collect about you
• The categories of sources from which information is collected
• The business purposes for collecting or selling personal information
• The categories of third parties with whom we share personal information
• The specific pieces of personal information we have about you

2. Right to Delete

• Request deletion of your personal information, subject to certain exceptions

3. Right to Opt-Out of Sale

• We do not sell personal information as defined by the CCPA

4. Right to Non-Discrimination

• You will not receive discriminatory treatment for exercising your CCPA rights

How to Exercise Your Rights:

• Email: info@valusignal.com
• Subject line: "California Privacy Rights Request"
• We will verify your identity before processing your request
• We will respond within 45 days of receiving your request

Authorized Agents:

You may designate an authorized agent to make a request on your behalf. The authorized agent must provide proof of authorization.

Personal Information Collection (Past 12 Months):

We do not sell personal information and have not sold personal information in the past 12 months.

Shine the Light Law:

California Civil Code Section 1798.83 permits California residents to request information about disclosure of personal information to third parties for direct marketing. We do not share personal information with third parties for their direct marketing purposes.

C. European Union Residents (GDPR Rights)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR):

1. Right of Access

• Request a copy of the personal data we hold about you

2. Right to Rectification

• Request correction of inaccurate or incomplete personal data

3. Right to Erasure ("Right to be Forgotten")

• Request deletion of your personal data in certain circumstances

4. Right to Restriction of Processing

• Request that we restrict processing of your personal data in certain circumstances

5. Right to Data Portability

• Receive your personal data in a structured, commonly used, machine-readable format
• Transmit your data to another controller

6. Right to Object

• Object to processing based on legitimate interests
• Object to direct marketing at any time

7. Right to Withdraw Consent

• Where processing is based on consent, withdraw consent at any time

8. Right to Lodge a Complaint

• Lodge a complaint with your local supervisory authority

How to Exercise Your Rights:

• Email: info@valusignal.com
• Subject line: "GDPR Data Subject Request"
• We will respond within one month (extendable by two months for complex requests)

Legal Basis for Processing:

• Contract Performance: To provide event access and services
• Legitimate Interests: For analytics, marketing, and business operations
• Consent: For marketing communications and certain data processing activities
• Legal Obligations: To comply with applicable laws

Data Protection Officer:

For data protection inquiries: info@valusignal.com (Subject: "Data Protection Inquiry")

D. Nevada Residents

Nevada residents have the right to opt-out of the sale of certain personal information. We do not sell personal information as defined under Nevada law. If you still wish to submit a request, email info@valusignal.com with "Nevada Opt-Out" in the subject line.

E. Other Jurisdictions

If you reside in a jurisdiction with specific privacy laws (e.g., Brazil's LGPD, Canada's PIPEDA), you may have additional rights. Please contact info@valusignal.com to exercise rights under your local privacy laws.

7. Data Security

ValuSignal takes the security of your personal information seriously and implements reasonable administrative, technical, and physical safeguards designed to protect your information, including:

Technical Measures:

• Encryption of data in transit using SSL/TLS
• Encryption of sensitive data at rest
• Secure authentication and access controls
• Regular security assessments and vulnerability testing
• Intrusion detection and prevention systems

Organizational Measures:

• Limited access to personal information (need-to-know basis)
• Employee training on data protection
• Confidentiality agreements with employees and contractors
• Vendor security requirements
• Incident response procedures

Third-Party Security:

• We require service providers to maintain appropriate security measures
• We conduct due diligence on third-party security practices

Limitations:

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

Data Breach Notification:

In the event of a data breach that affects your personal information, we will notify you and applicable regulatory authorities as required by law.

8. International Data Transfers

ValuSignal is based in the United States, and your information will be processed and stored in the United States. If you are located outside the United States, please be aware that:

Transfer of Data:

• Your information will be transferred to and processed in the United States
• U.S. data protection laws may differ from those in your country
• By using our services, you consent to this transfer

EEA/UK/Swiss Transfers:

For transfers from the European Economic Area, United Kingdom, or Switzerland to the United States, we rely on:

• Standard Contractual Clauses approved by the European Commission
• Other legally recognized data transfer mechanisms
• Adequacy decisions where applicable

Safeguards:

We implement appropriate safeguards to ensure your data receives adequate protection during international transfers.

9. Children's Privacy

ValuSignal's services are not directed to children under the age of 18. We do not knowingly collect personal information from children under 18.

If you are under 18, do not:

• Register for events or create an account
• Provide any personal information through the Site
• Participate in ValuSignal events

If we learn that we have collected personal information from a child under 18, we will delete that information promptly. If you believe we may have information from or about a child under 18, please contact info@valusignal.com.

Note:

Virtual event participants under 18 may participate only with parental supervision and consent as outlined in our Event Policies.

10. Third-Party Links and Services

Third-Party Websites

Our Site and events may contain links to third-party websites not operated by ValuSignal. We are not responsible for the privacy practices of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Third-Party Platforms

ValuSignal virtual events are hosted on third-party platforms (such as Zoom, Microsoft Teams, Hopin, etc.). These platforms have their own privacy policies and terms of service. When you participate in ValuSignal events:

Platform Data Collection:

• Register for events or create an account
• Provide any personal information through the Site
• Participate in ValuSignal events

Common Platform Data:

• Account information (if you create a platform account)
• Technical information (IP address, device data)
• Usage data (meeting participation, features used)
• Communications (chat, audio, video)

Review Platform Policies:

• Zoom Privacy Policy: https://zoom.us/privacy
• Microsoft Teams Privacy: https://privacy.microsoft.com/
• [Other platforms as applicable]

Event Sponsors and Partners

Event sponsors and partners may have their own privacy practices. If you choose to interact with sponsors or provide them with your information, their privacy policies will govern that relationship.

11. Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. Cookies help websites remember your preferences and improve your experience.

Types of Cookies We Use

Strictly Necessary Cookies:

• Essential for the Site to function
• Enable core features like security, authentication, and access
• Cannot be disabled

Performance and Analytics Cookies:

• Help us understand how visitors use the Site
• Collect anonymous usage statistics
• Examples: Google Analytics, Mixpanel

Functionality Cookies:

• Remember your preferences and settings
• Personalize your experience
• Remember your login status

Marketing and Advertising Cookies:

• Track your browsing to show relevant advertisements
• Measure advertising effectiveness
• May be set by third-party advertising partners

Third-Party Cookies

We may use third-party cookies for:

• Google Analytics: Website analytics and performance
• Marketing Platforms: Email campaign tracking and conversion measurement
• Advertising Networks: Targeted advertising

Your Cookie Choices

Browser Controls:

• Most browsers allow you to refuse or delete cookies
• Instructions vary by browser; check your browser's help section
• Disabling cookies may affect Site functionality

Opt-Out Tools:

• Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
• Digital Advertising Alliance Opt-Out: http://optout.aboutads.info
• Network Advertising Initiative Opt-Out: http://optout.networkadvertising.org

Do Not Track:

Some browsers have a "Do Not Track" (DNT) feature. Our system does not currently respond to DNT signals, as there is no universally accepted DNT standard. We will update this policy if DNT standards are established and we implement them.

Cookies Consent

By using the Site, you consent to the use of cookies as described in this policy. If you do not agree to our use of cookies, please disable them in your browser settings or discontinue use of the Site.

12. Changes to This Privacy Policy

ValuSignal may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

• Posting the updated Privacy Policy on the Site with a new "Last Updated" date
• Sending an email notification to registered users (for material changes)
• Providing prominent notice on the Site

Your Continued Use:

Your continued use of the Site or participation in ValuSignal events after changes are posted constitutes acceptance of the updated Privacy Policy.

Review Regularly:

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. California "Shine the Light" Disclosure

California Civil Code Section 1798.83 permits California residents to request information about disclosure of personal information to third parties for direct marketing purposes.

ValuSignal does not share personal information with third parties for their direct marketing purposes.

If you are a California resident and have questions about this, please contact info@valusignal.com with "Shine the Light Request" in the subject line.

14. Your Responsibilities

You are responsible for:

• Providing accurate and complete information
• Updating your account information as needed
• Maintaining the confidentiality of your account credentials
• Using the Site and events in accordance with our Terms of Use
• Respecting the privacy of other participants

15. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

ValuSignal, LLC

1333 W. McDermott Drive, Suite 200
Allen, Texas
75013
United States

General Privacy Inquiries:

Email: info@valusignal.com

Subject: "Privacy Inquiry"

We will respond to your inquiries within a reasonable timeframe and as required by applicable law.