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Brad Alexander
Brad has been a Certified StoryBrand Guide since 2018 and has worked in media and communications since 2005. Over the past 15 years, he has helped numerous leaders simplify complex ideas to create effective marketing and compelling communication campaigns that drive measurable results.
Brad holds a Master’s degree in Media & Communication from Dallas Theological Seminary. He developed his communication expertise in one of the most message-intensive environments in the world — the American church — and has since worked with CEOs, VPs, and founders across multiple industries to refine their messaging and use it strategically to grow their businesses.
This session introduces appraisers to the fundamentals of effective marketing , not from an advertising or hype-driven perspective, but from a clarity and positioning standpoint.

